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BRAND
Who’s this? What’s in it for me?
Advertising rescued Abhishek Chaswal from the pharmaceutical markets of Faizabad, where he was working as an anti-depressant salesman after completing his graduation from IIT Varanasi.
Over the last 20+ years, he has worked with the best brains in the business at
Everest, Euro RSCG, Leo Burnett, Contract, Enormous, and McCann.
Played key creative role in the growth journey of a number of global and Indian brands like Make My Trip, Zomato, Nescafe, Max New York Life, Dettol, Tata Docomo and Mortein.
Written 100+ successful campaigns and won more than a sackful of national and international creative and efficacy awards, including Spikes, Adfest, Kyoorius, Abby’s, Effie, Warc, and Jay Chiat Awards.
Invited as Jury member for The Ad Club and New York Festivals,
as Guest Faculty at leading Design Institutes like NIFT and WUD, and also featured as Marketing Maven on Radio.
Loves music, produces tragicomic sonic graffiti to express unsung inner banal.
Blessed with over 42 years of experience in life, the universe, and everything,
he continues to work independently with select professionals, agencies and clients, out of his home office, which he fondly calls BrandNewWordOrder.